In an effort to empower and enable brand managers of today to deliver unrivalled versatility for a wide range of applications for their marketing initiatives, Hewlett Packard has unveiled the new HP Designjet L25500 printer. HP being the leader in the technical printing space, guarantees the best possible large-format printing experience with its state of the art & most popular series of HP Designjet large format printers and also commands 90% market share in this segment (source: IDC).
Businesses today subsist in an extremely competitive environment and it is essential to communicate value to their customers in a cost-effective manner. In order to achieve high visibility and develop brand equity, businesses are increasingly using HP print technology to produce everything and market them better. The new printer with latex technology introduced by HP will help corporates save costs & reduce the total environmental impact of printing. It uses HP Latex Inks that help achieve display permanence up to three years unlaminated and are scratch, smudge and water resistant on a range of media.
Key benefits for Brand Managers:
1. Consistency, Durability and Versatility and for all outdoor & indoor applications
2. Roll-out a campaign in no time. Shortened work process- saving precious time, effort & money because of
* HP Latex inks, dry and ready-to-use in no time
* Digital print, fast turnaround
3. Design greener marketing campaigns and create greater environmental awareness
* More visually impactful campaigns with less hazardous prints
Speaking on the same, Mr. Puneet Chadha, Director – Graphic Solutions Business, Imaging & Printing Group, HP India said, “Organisations in India are raising advertising and promotional marketing spends to entice shoppers and garner volumes but margin pressure due to rising costs is a big hindrance for the same. Understanding the need of the hour, we are very proud to offer our breakthrough solution- the HP Designjet L25500 printer to the industry which will enable companies in India produce ozone pollutant-free banners and other commercial materials with eye catching quality and affordable costs.”
The worldwide signage and display market for these printers is about a $53-billlion market in terms of page value. Businesses that provide signage solutions and other promotional materials are now starting to use environmentally-friendly inks, along with recyclable materials, thanks in part to HP’s latest eco-friendly printer products, to help cut ozone pollution and reduce landfill waste. This technology helps achieve breakthrough print speeds- Outdoor-quality prints at up to 800 square ft/hr and indoor-quality prints at up to 400 square ft/hr. The ink life of Latex prints is exceptional with up to 3 years un-laminated and 5 years laminated on a range of media for outdoors and up to 5 years in-window un-laminated, up to 10 years laminated on a range of media indoors.
